Overview

Drip was built specifically for e-commerce marketing automation. While Mailchimp and others added e-commerce features over time, Drip started there, every feature assumes you're selling products online. This specialization creates depth that general tools can't match in areas that matter for online stores.

The revenue attribution is particularly valuable. Drip shows exactly which emails generated which sales, down to specific campaigns and automation sequences. This isn't vanity metrics, it's actionable data showing what's working and where to invest more effort.

Behavioral automation goes beyond typical triggers. Beyond cart abandonment (which everyone offers), Drip enables browse abandonment (viewed products but didn't add to cart), category interest sequences, price drop notifications, and inventory alerts. These micro-segments and triggers create personalization at scale.

Features Deep-Dive

E-Commerce Integrations

Drip integrates deeply with Shopify, WooCommerce, BigCommerce, and other platforms. The integration isn't just syncing contacts, it's real-time product views, cart contents, purchase history, and lifetime value calculations flowing into your email marketing automatically.

This data enables segmentation impossible with general tools: customers who bought shoes but not accessories, browsers who viewed three products in a category, purchasers whose order value exceeds their historical average. The granularity creates targeting precision.

Revenue Attribution

Every email Drip sends gets tracked through to purchase. Dashboard views show revenue by campaign, automation, and sequence. You know which welcome email version drives more sales, which cart abandonment timing works best, which product recommendations convert.

This attribution changes how you optimize. Instead of optimizing open rates (vanity), you optimize revenue (outcome). The shift focuses effort on what actually matters for business results.

Behavioral Automation

Drip's automation triggers on behavior invisible to most email tools. Browse abandonment catches visitors who viewed products but left without adding to cart. Predicted purchase date targeting reaches customers when they're likely ready to buy again. Cross-sell timing waits until order delivery before recommending accessories.

Pre-built workflows provide starting points for common e-commerce scenarios. Customize rather than building from scratch, with revenue attribution showing which changes improve results.

Pricing Analysis

Drip doesn't offer a free tier. Pricing starts at $39/month for 2,500 contacts, scaling with list size. 10,000 contacts costs $154/month; 50,000 contacts costs $699/month.

The pricing is higher than general email tools but comparable to Klaviyo. Both serve e-commerce specifically; both charge premiums for that specialization. The value depends on whether the e-commerce features drive enough additional revenue to justify the cost.

A 14-day free trial provides evaluation time with full feature access.

Who Is This For?

Drip works best for:

• E-commerce stores wanting advanced behavioral automation
• Revenue-focused marketers who need attribution data
• Shopify, WooCommerce, or BigCommerce users wanting deep integration
• Stores ready to invest in sophisticated email marketing
• Brands wanting personalization at scale without manual effort

The platform excels when e-commerce is your business and email is a primary revenue channel.

Who Should NOT Use This

Drip might not be the right choice if:

• You don't sell online: E-commerce focus doesn't apply
• Budget is tight: Starting price exceeds general tools
• Your needs are simple: Newsletters don't require this sophistication
• You want CRM features: Drip is email-focused, not CRM
• B2B is your model: Drip assumes consumer e-commerce patterns

Bottom Line

Drip delivers sophisticated e-commerce automation with revenue attribution that general email tools can't match. The behavioral triggers, integration depth, and outcome focus create genuine competitive advantage for online stores serious about email marketing.

The specialization and pricing make Drip wrong for non-e-commerce businesses or stores wanting simple newsletter capability. But for e-commerce companies where email drives meaningful revenue, Drip's investment in this specific problem shows.

FAQ

How is Drip different from Mailchimp?

Drip is built specifically for e-commerce with deep purchase-behavior integration and revenue attribution. Mailchimp is general-purpose with e-commerce features added. E-commerce businesses typically find Drip's specialization more valuable; non-e-commerce businesses should use Mailchimp.

How does Drip compare to Klaviyo?

Both serve e-commerce with comparable capabilities. Klaviyo has deeper Shopify integration and predictive analytics; Drip has excellent WooCommerce support and arguably simpler automation. Both are good choices, evaluate based on your platform and specific feature needs.

Is Drip worth the price for small stores?

Depends on email revenue. If email drives meaningful sales, Drip's attribution and automation can increase revenue enough to justify the cost. For stores where email is minor, simpler tools suffice. The 14-day trial helps evaluate.

What is revenue attribution?

Revenue attribution tracks which emails lead to purchases. Drip shows exactly which campaigns, automations, and specific messages generated sales, letting you optimize based on actual revenue rather than engagement metrics.

Does Drip have good deliverability?

Yes, Drip's deliverability rates are competitive with major providers. The e-commerce focus means most users send relevant, wanted emails, which helps platform-wide reputation. Independent tests rate Drip favorably.