Too Close to Call
VS
Score Comparison
Criteria
Mailchimp
Drip
Overall Score
8.6
8.4
Automation
8.2
9.2
Ease of Use
9.2
8.0
Features
8.5
8.5
Deliverability
8.5
8.5
Pricing/Value
8.0
7.8
Pricing & Features
Specification
Mailchimp
Drip
Starting Price
Free / $13/mo
$39/mo
Free Tier
Pricing Model
Freemium
Subscription
Making Your Decision
When to Choose Mailchimp
Small businesses and beginners wanting an all-in-one marketing platform
Mailchimp remains the most recognizable name in email marketing with its intuitive interface and comprehensive feature set, though growing businesses may find costs escalate quickly.
Strengths
- Industry-leading drag-and-drop email builder
- Free tier supports up to 500 contacts
- Extensive template library and content studio
- Built-in landing pages and signup forms
Limitations
- Pricing increases significantly as list grows
- Advanced automation limited to higher tiers
- Can feel overwhelming for simple needs
When to Choose Drip
E-commerce brands seeking advanced automation and revenue tracking
Drip delivers powerful e-commerce automation with revenue attribution and behavioral targeting, making it worth the premium price for online stores focused on email-driven growth.
Strengths
- Built specifically for e-commerce marketing
- Deep integrations with Shopify, WooCommerce, and BigCommerce
- Powerful behavioral automation and segmentation
- Revenue attribution for email campaigns
Limitations
- Higher starting price than competitors
- No free tier available
- Less suited for non-e-commerce businesses
