ActiveCampaign Wins
Winner
VS
Score Comparison
Criteria
ActiveCampaign
Drip
Overall Score
9.1
8.4
Automation
9.8
9.2
Ease of Use
8.0
8.0
Features
9.2
8.5
Deliverability
9.2
8.5
Pricing/Value
8.5
7.8
Pricing & Features
Specification
ActiveCampaign
Drip
Starting Price
$29/mo
$39/mo
Pricing Model
Subscription
Subscription
Making Your Decision
When to Choose ActiveCampaign
Growth-focused businesses that need sophisticated automation and CRM integration
ActiveCampaign offers the most powerful automation capabilities available, combining email marketing with CRM functionality, making it ideal for businesses ready to invest in advanced marketing.
Strengths
- Most powerful automation builder in the industry
- Built-in CRM with sales automation
- Machine learning for predictive sending and content
- Advanced segmentation capabilities
Limitations
- Steeper learning curve than simpler tools
- No free tier available
- CRM features require higher-tier plans
When to Choose Drip
E-commerce brands seeking advanced automation and revenue tracking
Drip delivers powerful e-commerce automation with revenue attribution and behavioral targeting, making it worth the premium price for online stores focused on email-driven growth.
Strengths
- Built specifically for e-commerce marketing
- Deep integrations with Shopify, WooCommerce, and BigCommerce
- Powerful behavioral automation and segmentation
- Revenue attribution for email campaigns
Limitations
- Higher starting price than competitors
- No free tier available
- Less suited for non-e-commerce businesses
