Kit (formerly ConvertKit) Wins
Winner
Kit (formerly ConvertKit)
8.7
Creators, bloggers, and digital product sellers who prioritize simplicity
VS
Score Comparison
Criteria
Kit (formerly ConvertKit)
Drip
Overall Score
8.7
8.4
Automation
9.0
9.2
Ease of Use
9.0
8.0
Features
8.2
8.5
Deliverability
9.0
8.5
Pricing/Value
8.2
7.8
Pricing & Features
Specification
Kit (formerly ConvertKit)
Drip
Starting Price
Free
$39/mo
Free Tier
Pricing Model
Freemium
Subscription
Making Your Decision
When to Choose Kit (formerly ConvertKit)
Creators, bloggers, and digital product sellers who prioritize simplicity
ConvertKit excels for creators with its subscriber-focused approach, powerful automations, and excellent deliverability, though those needing heavy design customization should look elsewhere.
Strengths
- Purpose-built for creators and content businesses
- Excellent visual automation builder
- Superior deliverability rates
- Subscriber-centric tagging system
Limitations
- Limited template design options
- Basic reporting compared to competitors
- No built-in CRM functionality
When to Choose Drip
E-commerce brands seeking advanced automation and revenue tracking
Drip delivers powerful e-commerce automation with revenue attribution and behavioral targeting, making it worth the premium price for online stores focused on email-driven growth.
Strengths
- Built specifically for e-commerce marketing
- Deep integrations with Shopify, WooCommerce, and BigCommerce
- Powerful behavioral automation and segmentation
- Revenue attribution for email campaigns
Limitations
- Higher starting price than competitors
- No free tier available
- Less suited for non-e-commerce businesses
