Which is better, GoMacro MacroBar Peanut Butter Chocolate Chip or KIND Protein Bar Dark Chocolate Nut?

GoMacro MacroBar Peanut Butter Chocolate Chip scores higher overall with 7.4/10. GoMacro MacroBar Peanut Butter Chocolate Chip edges ahead with a higher overall score.

GoMacro MacroBar Peanut Butter Chocolate Chip vs KIND Protein Bar Dark Chocolate Nut Comparison 2026

GoMacro MacroBar Peanut Butter Chocolate Chip Wins

Winner

GoMacro MacroBar Peanut Butter Chocolate Chip

7.4

Organic purists who prioritize whole food ingredients and clean certifications above protein content

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KIND Protein Bar Dark Chocolate Nut

5.8

Casual snackers who want a recognizable brand with visible whole ingredients

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David NakamuraHealth & Wellness Writer

Score Comparison

Criteria

GoMacro MacroBar Peanut Butter Chocolate Chip

KIND Protein Bar Dark Chocolate Nut

Overall Score

7.4

5.8

Ingredient Purity

Evaluates overall cleanliness of the ingredient list. Penalizes artificial sweeteners (sucralose, acesulfame K), sugar alcohols (erythritol, maltitol, sorbitol), artificial preservatives, artificial colors/flavors, and seed oils. Rewards whole food ingredients, organic certification, and minimal processing.

9.5

5.5

Protein Source Quality

Assesses the quality and bioavailability of protein sources. Ranks: grass-fed whey isolate > whey concentrate > egg white > collagen > multi-source plant blend > single-source plant protein. Considers amino acid completeness and digestibility (PDCAAS score).

6.5

6.0

Sugar & Sweetener Profile

Analyzes total sugar content and sweetener types. Penalizes high sugar (>8g), sugar alcohols, and artificial sweeteners. Rewards natural sweeteners (dates, honey, monk fruit) and low total sugar while maintaining palatability.

6.0

5.5

Macronutrient Balance

Evaluates protein-to-calorie ratio, fiber content (3g+ preferred), and overall macronutrient distribution. Higher protein per calorie scores better. Balanced fat content and adequate fiber are preferred.

5.5

6.0

Certifications & Testing

Third-party certifications including USDA Organic, Non-GMO Project Verified, NSF Certified for Sport, Informed Sport, Kosher, B Corp status, and independent lab testing verification.

9.0

5.5

Taste & Texture

Based on aggregated consumer reviews, expert taste tests, and texture assessments across major review sources. Considers flavor variety, chewiness vs. chalkiness, and overall enjoyment.

8.0

Transparency

Full ingredient disclosure, clear allergen labeling, sourcing information (e.g., grass-fed, organic origin), nutritional claim accuracy, and company transparency practices.

8.0

6.0

Pricing & Features

Specification

GoMacro MacroBar Peanut Butter Chocolate Chip

KIND Protein Bar Dark Chocolate Nut

Price

$3.25/bar

$1.50/bar

Package Price

$39 for 12 bars

$18 for 12 bars

Making Your Decision

When to Choose GoMacro MacroBar Peanut Butter Chocolate Chip

Organic purists who prioritize whole food ingredients and clean certifications above protein content

GoMacro is the gold standard for ingredient purity in the protein bar space. USDA Organic, C.L.E.A.N. certified, and made entirely from whole food ingredients. The trade-off is modest protein (11g) and higher sugar from organic sources. If ingredient quality matters more than macros, this is the bar to beat.

Strengths

USDA Organic and C.L.E.A.N. certified with all whole food ingredients
Zero artificial sweeteners, sugar alcohols, or preservatives of any kind
Organic peanut butter and brown rice protein from traceable sources

Limitations

Only 11g protein per bar — among the lowest in this comparison
Higher sugar content (~10g) compared to low-sugar competitors
Premium price at ~$3.21/bar makes it one of the most expensive options

When to Choose KIND Protein Bar Dark Chocolate Nut

Casual snackers who want a recognizable brand with visible whole ingredients

KIND built its brand on visible whole ingredients, and the Dark Chocolate Nut bar delivers that visual appeal. However, the protein comes from soy protein isolate (not the nuts), and palm kernel oil drags down ingredient purity. At 12g protein and 8g sugar, the macros are average. A familiar, accessible option rather than a health-optimized one.

Strengths

Recognizable whole nuts and ingredients you can see — visually transparent
Good taste with a satisfying crunch from whole almonds and peanuts
Affordable at ~$1.50/bar and widely available in most stores

Limitations

Contains soy protein isolate and palm kernel oil — not the cleanest ingredient list
~8g sugar per bar is on the higher side for a protein bar
Only 12g protein — moderate at best for a product marketed as a protein bar

Ready to Get Started?

GoMacro MacroBar Peanut Butter Chocolate Chip

Score: 7.4

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KIND Protein Bar Dark Chocolate Nut

Score: 5.8

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