Evaluates overall cleanliness of the ingredient list. Penalizes artificial sweeteners (sucralose, acesulfame K), sugar alcohols (erythritol, maltitol, sorbitol), artificial preservatives, artificial colors/flavors, and seed oils. Rewards whole food ingredients, organic certification, and minimal processing.

Assesses the quality and bioavailability of protein sources. Ranks: grass-fed whey isolate > whey concentrate > egg white > collagen > multi-source plant blend > single-source plant protein. Considers amino acid completeness and digestibility (PDCAAS score).

Analyzes total sugar content and sweetener types. Penalizes high sugar (>8g), sugar alcohols, and artificial sweeteners. Rewards natural sweeteners (dates, honey, monk fruit) and low total sugar while maintaining palatability.

Evaluates protein-to-calorie ratio, fiber content (3g+ preferred), and overall macronutrient distribution. Higher protein per calorie scores better. Balanced fat content and adequate fiber are preferred.

Third-party certifications including USDA Organic, Non-GMO Project Verified, NSF Certified for Sport, Informed Sport, Kosher, B Corp status, and independent lab testing verification.

Based on aggregated consumer reviews, expert taste tests, and texture assessments across major review sources. Considers flavor variety, chewiness vs. chalkiness, and overall enjoyment.