GoMacro MacroBar Peanut Butter Chocolate Chip
Organic purists who prioritize whole food ingredients and clean certifications above protein content
Built Bar Double Chocolate Fudge
Dessert lovers who want a genuinely enjoyable protein bar with moderate macros
Score Comparison
Pricing & Features
Making Your Decision
When to Choose GoMacro MacroBar Peanut Butter Chocolate Chip
Organic purists who prioritize whole food ingredients and clean certifications above protein content
GoMacro is the gold standard for ingredient purity in the protein bar space. USDA Organic, C.L.E.A.N. certified, and made entirely from whole food ingredients. The trade-off is modest protein (11g) and higher sugar from organic sources. If ingredient quality matters more than macros, this is the bar to beat.
Strengths
- USDA Organic and C.L.E.A.N. certified with all whole food ingredients
- Zero artificial sweeteners, sugar alcohols, or preservatives of any kind
- Organic peanut butter and brown rice protein from traceable sources
Limitations
- Only 11g protein per bar — among the lowest in this comparison
- Higher sugar content (~10g) compared to low-sugar competitors
- Premium price at ~$3.21/bar makes it one of the most expensive options
When to Choose Built Bar Double Chocolate Fudge
Dessert lovers who want a genuinely enjoyable protein bar with moderate macros
Built Bar created a unique texture category — light and marshmallow-like with real chocolate coating. The whey-collagen blend provides 17g protein, and at only 4g sugar it satisfies sweet cravings without the sugar hit. Lacks certifications but the eating experience is genuinely different from every other bar here.
Strengths
- Real chocolate coating with a light, marshmallow-like texture unlike any competitor
- Whey and collagen protein blend provides 17g protein with joint support benefits
- Only 4g sugar per bar with a dessert-like eating experience
Limitations
- No major health or sport certifications available
- Collagen portion of protein blend is incomplete — not all amino acids present
- Limited retail availability — primarily sold through direct-to-consumer channels
