Score Comparison
Pricing & Features
Making Your Decision
When to Choose Entrata
Large institutional property management companies and REITs managing thousands of multifamily units who need a fully integrated enterprise platform
Entrata is the enterprise heavyweight of property management software, offering the most comprehensive natively-integrated platform on the market. Its lack of pricing transparency and support issues mean it is overkill for anyone outside the large multifamily institutional segment, but for that audience it is often the platform of choice.
Strengths
- Only fully native single-platform solution — websites, payments, CRM, and accounting all built in-house
- Enterprise-grade scalability serving 20,000+ apartment communities nationwide
- Best-in-class tenant and owner portals with deep CRM-like prospect tracking
- Open API and comprehensive integration ecosystem for institutional workflows
Limitations
- No pricing transparency — requires contacting sales for custom enterprise quotes
- Slow customer support is the most commonly cited complaint across reviews
- Platform performance issues — slow page and document loading reported by users
When to Choose Innago
Small landlords who want a genuinely free, no-strings-attached platform with solid customer support
Innago is the most truly free option in property management software — there are no paid tiers to upsell you into, just optional per-use fees for screening and payments. The trade-off is fewer advanced features and less polish than subscription tools. Its standout is personal customer support at no cost.
Strengths
- 100% free for landlords with no paid tiers — every core feature is available at no cost
- Dedicated personal account representatives and responsive support, even on the free plan
- Full-featured: lease e-signing, maintenance portal, automated payment reminders, and financial reporting
- Unlimited file storage and no property count limits
Limitations
- Limited customization for rental applications and screening questions
- Fewer integrations and less listing syndication reach than TurboTenant or Avail
- Some users report payment processing delays and occasional bugs
