Score Comparison
Pricing & Features
Making Your Decision
When to Choose AppFolio
Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools
AppFolio is the gold standard for mid-market property managers who want speed, a modern interface, and AI-powered automation. Its 50-unit minimum and annual contracts mean it is not suitable for small landlords, but for growing management companies it delivers exceptional capability per dollar.
Strengths
- Modern, intuitive interface with AI-powered leasing automation and marketing tools
- Scales from 50 units to 5,000+ with tiered Core, Plus, and Max plans
- Excellent tenant and owner portals with mobile-first experience
- Handles residential, commercial, student housing, and community associations
Limitations
- 50-unit minimum locks out smaller landlords entirely
- Hidden onboarding fees and required annual contract add to total cost
- Reporting and ledger customization trails legacy platforms like Yardi and Rent Manager
When to Choose Innago
Small landlords who want a genuinely free, no-strings-attached platform with solid customer support
Innago is the most truly free option in property management software — there are no paid tiers to upsell you into, just optional per-use fees for screening and payments. The trade-off is fewer advanced features and less polish than subscription tools. Its standout is personal customer support at no cost.
Strengths
- 100% free for landlords with no paid tiers — every core feature is available at no cost
- Dedicated personal account representatives and responsive support, even on the free plan
- Full-featured: lease e-signing, maintenance portal, automated payment reminders, and financial reporting
- Unlimited file storage and no property count limits
Limitations
- Limited customization for rental applications and screening questions
- Fewer integrations and less listing syndication reach than TurboTenant or Avail
- Some users report payment processing delays and occasional bugs