AppFolio Wins
Winner
AppFolio logo

AppFolio

8.5

Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools

VS
Innago logo

Innago

7.3

Small landlords who want a genuinely free, no-strings-attached platform with solid customer support

Sarah Chen
Sarah Chen

Score Comparison

Criteria
AppFolio
Innago
Overall Score
8.5
7.3
Core Features
9.5
7.0
Accounting & Reporting
8.5
6.0
Ease of Use
8.5
8.5
Pricing & Value
6.5
10.0
Tenant & Owner Portals
9.0
7.0
Integrations
8.0
5.0
Scalability
9.5
6.0
Customer Support
7.5
8.0

Pricing & Features

Specification
AppFolio
Innago
Starting Price
$70/mo
Free
Free Tier
Pricing Model
Subscription
Free

Making Your Decision

AppFolio logo

When to Choose AppFolio

Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools

AppFolio is the gold standard for mid-market property managers who want speed, a modern interface, and AI-powered automation. Its 50-unit minimum and annual contracts mean it is not suitable for small landlords, but for growing management companies it delivers exceptional capability per dollar.

Strengths

  • Modern, intuitive interface with AI-powered leasing automation and marketing tools
  • Scales from 50 units to 5,000+ with tiered Core, Plus, and Max plans
  • Excellent tenant and owner portals with mobile-first experience
  • Handles residential, commercial, student housing, and community associations

Limitations

  • 50-unit minimum locks out smaller landlords entirely
  • Hidden onboarding fees and required annual contract add to total cost
  • Reporting and ledger customization trails legacy platforms like Yardi and Rent Manager
Innago logo

When to Choose Innago

Small landlords who want a genuinely free, no-strings-attached platform with solid customer support

Innago is the most truly free option in property management software — there are no paid tiers to upsell you into, just optional per-use fees for screening and payments. The trade-off is fewer advanced features and less polish than subscription tools. Its standout is personal customer support at no cost.

Strengths

  • 100% free for landlords with no paid tiers — every core feature is available at no cost
  • Dedicated personal account representatives and responsive support, even on the free plan
  • Full-featured: lease e-signing, maintenance portal, automated payment reminders, and financial reporting
  • Unlimited file storage and no property count limits

Limitations

  • Limited customization for rental applications and screening questions
  • Fewer integrations and less listing syndication reach than TurboTenant or Avail
  • Some users report payment processing delays and occasional bugs

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