Quality of protein sources (named meats vs byproducts), use of whole ingredients, absence of fillers (corn, wheat, soy), artificial colors/flavors/preservatives. Rewards fresh/real protein as first ingredient.

Protein/fat/moisture balance, vitamin/mineral completeness, caloric density appropriate for adult dogs, AAFCO compliance with feeding trial data.

Named vs unnamed protein sources, sourcing clarity (country of origin, farm certifications), traceability, absence of vague ingredient terms.

Brand recall history over last 5+ years, manufacturing standards, third-party contamination testing, FDA compliance track record.

Customer satisfaction for taste acceptance, texture quality (pate, stew, loaf, chunks in gravy), consistency, and appetite response across dog sizes and breeds.