Too Close to Call
Built Bar Double Chocolate Fudge protein bar

Built Bar Double Chocolate Fudge

7.3

Dessert lovers who want a genuinely enjoyable protein bar with moderate macros

VS
good! Snacks Chocolate Peanut Butter plant-based protein bar

good! Snacks Chocolate Peanut Butter Protein Bar

7.3

Plant-based snackers who want a soy-free protein bar with clean ingredients

David Nakamura
David Nakamura

Score Comparison

Criteria
Built Bar Double Chocolate Fudge
good! Snacks Chocolate Peanut Butter Protein Bar
Overall Score
7.3
7.3
Ingredient Purity
7.5
8.5
Protein Source Quality
8.0
7.0
Sugar & Sweetener Profile
7.5
7.5
Macronutrient Balance
7.5
7.0
Certifications & Testing
4.5
5.0
Taste & Texture
9.0
8.0
Transparency
6.0
6.5

Pricing & Features

Specification
Built Bar Double Chocolate Fudge
good! Snacks Chocolate Peanut Butter Protein Bar
Price
$2.08/bar
$2.50/bar
Package Price
$25 for 12 bars
$30 for 12 bars

Making Your Decision

Built Bar Double Chocolate Fudge logo

When to Choose Built Bar Double Chocolate Fudge

Dessert lovers who want a genuinely enjoyable protein bar with moderate macros

Built Bar created a unique texture category — light and marshmallow-like with real chocolate coating. The whey-collagen blend provides 17g protein, and at only 4g sugar it satisfies sweet cravings without the sugar hit. Lacks certifications but the eating experience is genuinely different from every other bar here.

Strengths

  • Real chocolate coating with a light, marshmallow-like texture unlike any competitor
  • Whey and collagen protein blend provides 17g protein with joint support benefits
  • Only 4g sugar per bar with a dessert-like eating experience

Limitations

  • No major health or sport certifications available
  • Collagen portion of protein blend is incomplete — not all amino acids present
  • Limited retail availability — primarily sold through direct-to-consumer channels
good! Snacks Chocolate Peanut Butter Protein Bar logo

When to Choose good! Snacks Chocolate Peanut Butter Protein Bar

Plant-based snackers who want a soy-free protein bar with clean ingredients

good! Snacks delivers a solid plant-based bar with 15g protein, no artificial sweeteners, and a soy-free formula. The lack of major certifications keeps it from the top tier, but the ingredient quality and taste are consistently praised. A reliable mid-tier plant option.

Strengths

  • Clean plant-based protein blend with 15g protein and no artificial sweeteners
  • Soy-free formula appeals to those avoiding common allergens
  • Good greens protein blend adds micronutrient density beyond just protein

Limitations

  • No major third-party certifications like USDA Organic or NSF
  • Smaller brand with less established track record for consistency
  • Limited flavor variety compared to larger protein bar brands

Ready to Get Started?

Built Bar Double Chocolate Fudge protein bar

Built Bar Double Chocolate Fudge

Score: 7.3
good! Snacks Chocolate Peanut Butter plant-based protein bar

good! Snacks Chocolate Peanut Butter Protein Bar

Score: 7.3