Which is better, GoMacro MacroBar Peanut Butter Chocolate Chip or RXBAR Chocolate Sea Salt?

GoMacro MacroBar Peanut Butter Chocolate Chip scores higher overall with 7.4/10. GoMacro MacroBar Peanut Butter Chocolate Chip edges ahead with a higher overall score.

GoMacro MacroBar Peanut Butter Chocolate Chip vs RXBAR Chocolate Sea Salt Comparison 2026

GoMacro MacroBar Peanut Butter Chocolate Chip Wins

Winner

GoMacro MacroBar Peanut Butter Chocolate Chip

7.4

Organic purists who prioritize whole food ingredients and clean certifications above protein content

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RXBAR Chocolate Sea Salt

7.2

Whole-food advocates who want the simplest possible ingredient list with real food only

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David NakamuraHealth & Wellness Writer

Score Comparison

Criteria

GoMacro MacroBar Peanut Butter Chocolate Chip

RXBAR Chocolate Sea Salt

Overall Score

7.4

7.2

Ingredient Purity

Evaluates overall cleanliness of the ingredient list. Penalizes artificial sweeteners (sucralose, acesulfame K), sugar alcohols (erythritol, maltitol, sorbitol), artificial preservatives, artificial colors/flavors, and seed oils. Rewards whole food ingredients, organic certification, and minimal processing.

9.5

9.0

Protein Source Quality

Assesses the quality and bioavailability of protein sources. Ranks: grass-fed whey isolate > whey concentrate > egg white > collagen > multi-source plant blend > single-source plant protein. Considers amino acid completeness and digestibility (PDCAAS score).

6.5

8.0

Sugar & Sweetener Profile

Analyzes total sugar content and sweetener types. Penalizes high sugar (>8g), sugar alcohols, and artificial sweeteners. Rewards natural sweeteners (dates, honey, monk fruit) and low total sugar while maintaining palatability.

6.0

5.0

Macronutrient Balance

Evaluates protein-to-calorie ratio, fiber content (3g+ preferred), and overall macronutrient distribution. Higher protein per calorie scores better. Balanced fat content and adequate fiber are preferred.

5.5

6.0

Certifications & Testing

Third-party certifications including USDA Organic, Non-GMO Project Verified, NSF Certified for Sport, Informed Sport, Kosher, B Corp status, and independent lab testing verification.

9.0

5.5

Taste & Texture

Based on aggregated consumer reviews, expert taste tests, and texture assessments across major review sources. Considers flavor variety, chewiness vs. chalkiness, and overall enjoyment.

8.0

8.5

Transparency

Full ingredient disclosure, clear allergen labeling, sourcing information (e.g., grass-fed, organic origin), nutritional claim accuracy, and company transparency practices.

8.0

9.0

Pricing & Features

Specification

GoMacro MacroBar Peanut Butter Chocolate Chip

RXBAR Chocolate Sea Salt

Price

$3.25/bar

$2.33/bar

Package Price

$39 for 12 bars

$28 for 12 bars

Making Your Decision

When to Choose GoMacro MacroBar Peanut Butter Chocolate Chip

Organic purists who prioritize whole food ingredients and clean certifications above protein content

GoMacro is the gold standard for ingredient purity in the protein bar space. USDA Organic, C.L.E.A.N. certified, and made entirely from whole food ingredients. The trade-off is modest protein (11g) and higher sugar from organic sources. If ingredient quality matters more than macros, this is the bar to beat.

Strengths

USDA Organic and C.L.E.A.N. certified with all whole food ingredients
Zero artificial sweeteners, sugar alcohols, or preservatives of any kind
Organic peanut butter and brown rice protein from traceable sources

Limitations

Only 11g protein per bar — among the lowest in this comparison
Higher sugar content (~10g) compared to low-sugar competitors
Premium price at ~$3.21/bar makes it one of the most expensive options

When to Choose RXBAR Chocolate Sea Salt

Whole-food advocates who want the simplest possible ingredient list with real food only

RXBAR pioneered the "No B.S." movement in protein bars — every ingredient is listed on the front of the package. Egg whites, dates, nuts. That's basically it. The trade-off is 12g sugar from dates and modest 12g protein. For whole-food purists, the simplicity is unmatched.

Strengths

Famously minimal ingredient list (6-8 items) printed right on the front of the package
Egg white protein provides excellent bioavailability with complete amino acid profile
Zero artificial sweeteners, sugar alcohols, or processed additives of any kind

Limitations

12g sugar per bar from dates — natural source but highest sugar in this comparison
Only 12g protein per bar is on the lower end for a protein bar
Date-based sweetness creates a dense, chewy texture that some find too heavy

Ready to Get Started?

GoMacro MacroBar Peanut Butter Chocolate Chip

Score: 7.4

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RXBAR Chocolate Sea Salt

Score: 7.2

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