Built Bar Double Chocolate Fudge
Dessert lovers who want a genuinely enjoyable protein bar with moderate macros
RXBAR Chocolate Sea Salt
Whole-food advocates who want the simplest possible ingredient list with real food only
Score Comparison
Pricing & Features
Making Your Decision
When to Choose Built Bar Double Chocolate Fudge
Dessert lovers who want a genuinely enjoyable protein bar with moderate macros
Built Bar created a unique texture category — light and marshmallow-like with real chocolate coating. The whey-collagen blend provides 17g protein, and at only 4g sugar it satisfies sweet cravings without the sugar hit. Lacks certifications but the eating experience is genuinely different from every other bar here.
Strengths
- Real chocolate coating with a light, marshmallow-like texture unlike any competitor
- Whey and collagen protein blend provides 17g protein with joint support benefits
- Only 4g sugar per bar with a dessert-like eating experience
Limitations
- No major health or sport certifications available
- Collagen portion of protein blend is incomplete — not all amino acids present
- Limited retail availability — primarily sold through direct-to-consumer channels
When to Choose RXBAR Chocolate Sea Salt
Whole-food advocates who want the simplest possible ingredient list with real food only
RXBAR pioneered the "No B.S." movement in protein bars — every ingredient is listed on the front of the package. Egg whites, dates, nuts. That's basically it. The trade-off is 12g sugar from dates and modest 12g protein. For whole-food purists, the simplicity is unmatched.
Strengths
- Famously minimal ingredient list (6-8 items) printed right on the front of the package
- Egg white protein provides excellent bioavailability with complete amino acid profile
- Zero artificial sweeteners, sugar alcohols, or processed additives of any kind
Limitations
- 12g sugar per bar from dates — natural source but highest sugar in this comparison
- Only 12g protein per bar is on the lower end for a protein bar
- Date-based sweetness creates a dense, chewy texture that some find too heavy
