Too Close to Call
VS
Score Comparison
Criteria
Drip
MailerLite
Overall Score
8.4
8.4
Automation
9.2
8.0
Ease of Use
8.0
9.5
Features
8.5
8.0
Deliverability
8.5
8.5
Pricing/Value
7.8
9.2
Pricing & Features
Specification
Drip
MailerLite
Starting Price
$39/mo
Free / $10/mo
Free Tier
Pricing Model
Subscription
Freemium
Making Your Decision
When to Choose Drip
E-commerce brands seeking advanced automation and revenue tracking
Drip delivers powerful e-commerce automation with revenue attribution and behavioral targeting, making it worth the premium price for online stores focused on email-driven growth.
Strengths
- Built specifically for e-commerce marketing
- Deep integrations with Shopify, WooCommerce, and BigCommerce
- Powerful behavioral automation and segmentation
- Revenue attribution for email campaigns
Limitations
- Higher starting price than competitors
- No free tier available
- Less suited for non-e-commerce businesses
When to Choose MailerLite
Small businesses and startups wanting affordability without sacrificing usability
MailerLite delivers impressive value with its affordable pricing and clean interface, offering an ideal balance of features and simplicity for budget-conscious marketers.
Strengths
- Exceptionally affordable pricing for paid tiers
- Clean, intuitive interface that's easy to learn
- Generous free plan with 1,000 subscribers
- Excellent email and landing page builders
Limitations
- Strict approval process for new accounts
- Fewer integrations than larger competitors
- Advanced features only on higher tiers
