Overview

Nimble is what happens when social selling meets CRM. While other platforms focus on deal pipelines and marketing automation, Nimble helps you build and maintain relationships by aggregating social signals with contact data. It's the CRM for people who sell through relationships and networking, not cold calls.

The core insight is that business relationships exist across email, LinkedIn, Twitter, and various platforms. Nimble pulls these together into unified profiles, surfacing context that makes outreach more relevant. "I see you just posted about expanding to Austin, congratulations! Here's how we might help..." beats generic templates.

This social-first approach won't suit everyone. High-velocity transactional sales teams won't care about social signals. But for consultants, entrepreneurs, and relationship sellers who build pipelines through networking, Nimble provides context that other CRMs miss.

Features Deep-Dive

Social Profile Enrichment

Nimble automatically builds contact profiles by aggregating data from social networks, email, and public sources. Connect LinkedIn, and contact records populate with work history, mutual connections, and recent activity. Twitter brings in public posts and interests.

This enrichment happens passively. You're not researching prospects. Nimble surfaces relevant information as you work. For relationship sellers, this context is gold.

Prospector Browser Extension

The Prospector extension lets you grab contact information from any website, social profile, or email. Hovering over a LinkedIn profile shows what you know about that person and lets you add them to Nimble with one click.

This workflow integration is genuinely useful for networking-heavy sales. Conference websites, speaker lists, and LinkedIn connections become lead sources without manual data entry.

Relationship Tracking

Nimble tracks relationship signals, last contact date, communication frequency, and engagement patterns. The "Today Page" surfaces contacts needing attention and upcoming activities. Stay-in-touch reminders prevent relationships from going cold.

For salespeople managing large networks, these nudges help maintain relationships that would otherwise lapse. The system notices what you might forget.

Group Messaging and Outreach

Send personalized group messages that merge contact data into templates. Track opens and engagement. The outreach tools aren't as sophisticated as dedicated sales engagement platforms, but they're sufficient for relationship-based follow-up.

Email sequences allow multi-touch campaigns, though the automation isn't as powerful as HubSpot's workflows or Outreach's sequences.

Pricing Analysis

Nimble pricing is simple: $24.90/user/month billed annually, or $29.90/user/month billed monthly. There's no free tier, but a 14-day trial is available.

This single-tier approach includes all features, no feature gating across pricing levels. It's refreshing compared to competitors who spread capabilities across multiple tiers.

The value depends on how much you benefit from social enrichment and relationship tracking. For networking-heavy sellers, the context Nimble provides justifies the cost. For pipeline-focused teams, the social features may go unused.

Who Is This For?

Nimble fits well for:

• Relationship-based sellers who build pipelines through networking and referrals
• Consultants and solopreneurs managing personal business relationships
• Social sellers active on LinkedIn and Twitter
• Professional services where relationship context matters
• Small teams (1-20 people) who prioritize relationships over volume

The sweet spot is individuals and small teams where sales success depends on who you know and how well you maintain those relationships. Think consultants, advisors, and entrepreneurs.

Who Should NOT Use This

Nimble isn't right if:

• You do high-volume outbound: Nimble isn't built for power dialing and mass prospecting. Close or Outreach serve that motion better.
• Marketing automation is important: Nimble's marketing features are basic. Inbound teams should consider HubSpot.
• You need complex deal tracking: For sophisticated sales processes with multiple pipelines and approval workflows, Pipedrive or Salesforce fit better.
• Social selling isn't your approach: If your sales motion doesn't involve LinkedIn networking, Nimble's core value proposition is wasted.
• You're a larger sales team (50+ reps): Nimble is built for smaller teams. Management features and reporting for larger organizations are limited.

Bottom Line

Nimble is the CRM for people who build business through relationships and networking. The social enrichment and relationship tracking provide context that transactional CRMs miss. If you find yourself researching contacts on LinkedIn before every call, Nimble automates that workflow.

Don't choose it for high-velocity sales or marketing automation, those aren't its strengths. Choose it if relationship intelligence is your competitive advantage.

FAQ

How does Nimble get social data?

Nimble connects to your social accounts (LinkedIn, Twitter, etc.) and pulls public information to enrich contact profiles. For LinkedIn, you'll need to install the browser extension and be connected or have access to view profiles. The data aggregation happens automatically as you browse and work.

Is Nimble better than HubSpot for small businesses?

Different strengths. Nimble offers better social enrichment and relationship tracking. HubSpot offers better marketing automation and a free tier. For relationship-based selling with active social networking, Nimble often wins. For inbound marketing and scalable processes, HubSpot is typically better.

Does Nimble work with LinkedIn Sales Navigator?

Yes, Nimble integrates with LinkedIn and LinkedIn Sales Navigator. The browser extension works on LinkedIn pages, and data syncs to contact records. However, you're limited by LinkedIn's data access policies. Nimble can only pull what your account can see.

Can Nimble replace a traditional CRM?

For relationship-focused sellers with simple processes, yes. Nimble handles contact management, deal tracking, and activity logging. For complex sales organizations needing advanced reporting, territory management, or sophisticated automation, traditional CRMs offer more depth.

What's the learning curve for Nimble?

Low to moderate. The social enrichment works automatically, and the interface is clean. Understanding how to leverage relationship signals takes some adjustment, especially if you're coming from pipeline-focused CRMs. Most users become productive within a few days.