Rentec Direct Wins
Winner
Rentec Direct logo

Rentec Direct

7.8

Professional property managers who need trust accounting, free tenant ACH payments, and reliable US-based customer support

VS
Hemlane logo

Hemlane

7.0

Remote or out-of-state landlords who want software-plus-services without hiring a full-service property manager

Sarah Chen
Sarah Chen

Score Comparison

Criteria
Rentec Direct
Hemlane
Overall Score
7.8
7.0
Core Features
8.5
7.5
Accounting & Reporting
8.5
6.0
Ease of Use
7.0
7.5
Pricing & Value
7.5
7.5
Tenant & Owner Portals
7.5
7.0
Integrations
7.0
5.5
Scalability
7.5
7.0
Customer Support
9.0
8.0

Pricing & Features

Specification
Rentec Direct
Hemlane
Starting Price
$45/mo
Free / $30/mo
Free Tier
Pricing Model
Subscription
Freemium

Making Your Decision

Rentec Direct logo

When to Choose Rentec Direct

Professional property managers who need trust accounting, free tenant ACH payments, and reliable US-based customer support

Rentec Direct is the dependable workhorse of property management software. It lacks the modern polish of newer entrants but compensates with maturity, free tenant ACH payments, and consistently top-rated customer support. A solid choice for managers who prioritize reliability over flashy UI.

Strengths

  • Free ACH rent payments for tenants — no transaction fees, which saves landlords and tenants money
  • Trust accounting for professional property managers on the Rentec PM plan
  • Award-winning US-based customer support with phone, email, and live chat
  • Privately owned and debt-free since 2007 — no investor-driven cost-cutting

Limitations

  • UI/UX feels dated compared to newer competitors like DoorLoop and TenantCloud
  • No free tier and the $45/mo starting price is higher than budget alternatives
  • Per-unit pricing can get expensive at scale, though still competitive
Hemlane logo

When to Choose Hemlane

Remote or out-of-state landlords who want software-plus-services without hiring a full-service property manager

Hemlane's hybrid model is genuinely unique — it fills the gap between DIY software and full-service management with optional human support for repairs, showings, and tenant communication. The free tier is a strong entry point, but per-unit costs on higher tiers are steep for larger portfolios.

Strengths

  • Unique hybrid management model — combines DIY software with optional local agents and 24/7 repair coordinators
  • Free-forever Starter tier with rent collection, applicant tracking, and basic screening
  • Complete plan includes a dedicated property management assistant for tenant communications
  • 100% of rent reaches owners with no hidden deductions on any plan

Limitations

  • Per-unit pricing on paid tiers ($2-$58/unit + base fee) gets expensive for larger portfolios
  • Smaller user base than competitors means fewer community resources and integrations
  • Accounting features are basic compared to dedicated platforms like Buildium or Rentec Direct

Ready to Get Started?

Rentec Direct logo

Rentec Direct

Score: 7.8