Entrata
Large institutional property management companies and REITs managing thousands of multifamily units who need a fully integrated enterprise platform
TurboTenant
Budget-conscious landlords with small-to-medium portfolios who want the most comprehensive free plan and strong listing syndication
Score Comparison
Pricing & Features
Making Your Decision
When to Choose Entrata
Large institutional property management companies and REITs managing thousands of multifamily units who need a fully integrated enterprise platform
Entrata is the enterprise heavyweight of property management software, offering the most comprehensive natively-integrated platform on the market. Its lack of pricing transparency and support issues mean it is overkill for anyone outside the large multifamily institutional segment, but for that audience it is often the platform of choice.
Strengths
- Only fully native single-platform solution — websites, payments, CRM, and accounting all built in-house
- Enterprise-grade scalability serving 20,000+ apartment communities nationwide
- Best-in-class tenant and owner portals with deep CRM-like prospect tracking
- Open API and comprehensive integration ecosystem for institutional workflows
Limitations
- No pricing transparency — requires contacting sales for custom enterprise quotes
- Slow customer support is the most commonly cited complaint across reviews
- Platform performance issues — slow page and document loading reported by users
When to Choose TurboTenant
Budget-conscious landlords with small-to-medium portfolios who want the most comprehensive free plan and strong listing syndication
TurboTenant offers one of the strongest free plans in property management software, covering listings, screening, rent collection, and maintenance at no cost. Its unlimited-property model and flat annual pricing are major differentiators. The main trade-offs are limited support and basic accounting.
Strengths
- Generous free tier covers the full vacancy-to-lease cycle with unlimited properties
- Listing syndication to 28+ partner sites including Apartments.com, Redfin, and Realtor.com
- Integrated tenant screening with costs passed to applicants, not landlords
- Flat annual pricing on paid tiers ($149-$199/year) rather than per-unit fees
Limitations
- Customer support on the free plan is email-only with slow response times
- Accounting features are still maturing compared to dedicated financial tools
- Limited third-party integrations beyond listing syndication
