Score Comparison
Pricing & Features
Making Your Decision
When to Choose Entrata
Large institutional property management companies and REITs managing thousands of multifamily units who need a fully integrated enterprise platform
Entrata is the enterprise heavyweight of property management software, offering the most comprehensive natively-integrated platform on the market. Its lack of pricing transparency and support issues mean it is overkill for anyone outside the large multifamily institutional segment, but for that audience it is often the platform of choice.
Strengths
- Only fully native single-platform solution — websites, payments, CRM, and accounting all built in-house
- Enterprise-grade scalability serving 20,000+ apartment communities nationwide
- Best-in-class tenant and owner portals with deep CRM-like prospect tracking
- Open API and comprehensive integration ecosystem for institutional workflows
Limitations
- No pricing transparency — requires contacting sales for custom enterprise quotes
- Slow customer support is the most commonly cited complaint across reviews
- Platform performance issues — slow page and document loading reported by users
When to Choose Hemlane
Remote or out-of-state landlords who want software-plus-services without hiring a full-service property manager
Hemlane's hybrid model is genuinely unique — it fills the gap between DIY software and full-service management with optional human support for repairs, showings, and tenant communication. The free tier is a strong entry point, but per-unit costs on higher tiers are steep for larger portfolios.
Strengths
- Unique hybrid management model — combines DIY software with optional local agents and 24/7 repair coordinators
- Free-forever Starter tier with rent collection, applicant tracking, and basic screening
- Complete plan includes a dedicated property management assistant for tenant communications
- 100% of rent reaches owners with no hidden deductions on any plan
Limitations
- Per-unit pricing on paid tiers ($2-$58/unit + base fee) gets expensive for larger portfolios
- Smaller user base than competitors means fewer community resources and integrations
- Accounting features are basic compared to dedicated platforms like Buildium or Rentec Direct
