Score Comparison
Pricing & Features
Making Your Decision
When to Choose Entrata
Large institutional property management companies and REITs managing thousands of multifamily units who need a fully integrated enterprise platform
Entrata is the enterprise heavyweight of property management software, offering the most comprehensive natively-integrated platform on the market. Its lack of pricing transparency and support issues mean it is overkill for anyone outside the large multifamily institutional segment, but for that audience it is often the platform of choice.
Strengths
- Only fully native single-platform solution — websites, payments, CRM, and accounting all built in-house
- Enterprise-grade scalability serving 20,000+ apartment communities nationwide
- Best-in-class tenant and owner portals with deep CRM-like prospect tracking
- Open API and comprehensive integration ecosystem for institutional workflows
Limitations
- No pricing transparency — requires contacting sales for custom enterprise quotes
- Slow customer support is the most commonly cited complaint across reviews
- Platform performance issues — slow page and document loading reported by users
When to Choose Baselane
Real estate investors who primarily need banking, bookkeeping, and financial management integrated with rent collection
Baselane occupies a unique niche as a banking-first platform for landlords. If your biggest pain point is financial management, account separation, and tax prep, Baselane is unmatched. But it is not a standalone PM solution — you will likely need to pair it with another tool for screening, listings, and maintenance.
Strengths
- Only PM tool with integrated banking — FDIC-insured accounts, debit cards, and up to 2.63% APY on deposits
- Property-level sub-accounts for clean financial separation of security deposits and operating funds
- AI-powered transaction tagging and receipt matching with automated Schedule E tax reports
- Free Core plan includes unlimited checking/savings accounts, rent collection, and expense tracking
Limitations
- Not a full PM platform — no tenant screening, maintenance tracking, or listing syndication
- No native mobile app as of early 2026 — browser-only access
- Learning curve for the banking and financial features; some difficulty reaching support
