Score Comparison
Pricing & Features
Making Your Decision
When to Choose AppFolio
Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools
AppFolio is the gold standard for mid-market property managers who want speed, a modern interface, and AI-powered automation. Its 50-unit minimum and annual contracts mean it is not suitable for small landlords, but for growing management companies it delivers exceptional capability per dollar.
Strengths
- Modern, intuitive interface with AI-powered leasing automation and marketing tools
- Scales from 50 units to 5,000+ with tiered Core, Plus, and Max plans
- Excellent tenant and owner portals with mobile-first experience
- Handles residential, commercial, student housing, and community associations
Limitations
- 50-unit minimum locks out smaller landlords entirely
- Hidden onboarding fees and required annual contract add to total cost
- Reporting and ledger customization trails legacy platforms like Yardi and Rent Manager
When to Choose Hemlane
Remote or out-of-state landlords who want software-plus-services without hiring a full-service property manager
Hemlane's hybrid model is genuinely unique — it fills the gap between DIY software and full-service management with optional human support for repairs, showings, and tenant communication. The free tier is a strong entry point, but per-unit costs on higher tiers are steep for larger portfolios.
Strengths
- Unique hybrid management model — combines DIY software with optional local agents and 24/7 repair coordinators
- Free-forever Starter tier with rent collection, applicant tracking, and basic screening
- Complete plan includes a dedicated property management assistant for tenant communications
- 100% of rent reaches owners with no hidden deductions on any plan
Limitations
- Per-unit pricing on paid tiers ($2-$58/unit + base fee) gets expensive for larger portfolios
- Smaller user base than competitors means fewer community resources and integrations
- Accounting features are basic compared to dedicated platforms like Buildium or Rentec Direct
