AppFolio Wins
Winner
AppFolio logo

AppFolio

8.5

Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools

VS
Baselane logo

Baselane

7.3

Real estate investors who primarily need banking, bookkeeping, and financial management integrated with rent collection

Sarah Chen
Sarah Chen

Score Comparison

Criteria
AppFolio
Baselane
Overall Score
8.5
7.3
Core Features
9.5
6.5
Accounting & Reporting
8.5
8.5
Ease of Use
8.5
8.0
Pricing & Value
6.5
8.5
Tenant & Owner Portals
9.0
6.0
Integrations
8.0
6.5
Scalability
9.5
6.5
Customer Support
7.5
6.5

Pricing & Features

Specification
AppFolio
Baselane
Starting Price
$70/mo
Free / $20/mo
Free Tier
Pricing Model
Subscription
Freemium

Making Your Decision

AppFolio logo

When to Choose AppFolio

Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools

AppFolio is the gold standard for mid-market property managers who want speed, a modern interface, and AI-powered automation. Its 50-unit minimum and annual contracts mean it is not suitable for small landlords, but for growing management companies it delivers exceptional capability per dollar.

Strengths

  • Modern, intuitive interface with AI-powered leasing automation and marketing tools
  • Scales from 50 units to 5,000+ with tiered Core, Plus, and Max plans
  • Excellent tenant and owner portals with mobile-first experience
  • Handles residential, commercial, student housing, and community associations

Limitations

  • 50-unit minimum locks out smaller landlords entirely
  • Hidden onboarding fees and required annual contract add to total cost
  • Reporting and ledger customization trails legacy platforms like Yardi and Rent Manager
Baselane logo

When to Choose Baselane

Real estate investors who primarily need banking, bookkeeping, and financial management integrated with rent collection

Baselane occupies a unique niche as a banking-first platform for landlords. If your biggest pain point is financial management, account separation, and tax prep, Baselane is unmatched. But it is not a standalone PM solution — you will likely need to pair it with another tool for screening, listings, and maintenance.

Strengths

  • Only PM tool with integrated banking — FDIC-insured accounts, debit cards, and up to 2.63% APY on deposits
  • Property-level sub-accounts for clean financial separation of security deposits and operating funds
  • AI-powered transaction tagging and receipt matching with automated Schedule E tax reports
  • Free Core plan includes unlimited checking/savings accounts, rent collection, and expense tracking

Limitations

  • Not a full PM platform — no tenant screening, maintenance tracking, or listing syndication
  • No native mobile app as of early 2026 — browser-only access
  • Learning curve for the banking and financial features; some difficulty reaching support

Ready to Get Started?