AppFolio
Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools
Score Comparison
Pricing & Features
Making Your Decision
When to Choose AppFolio
Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools
AppFolio is the gold standard for mid-market property managers who want speed, a modern interface, and AI-powered automation. Its 50-unit minimum and annual contracts mean it is not suitable for small landlords, but for growing management companies it delivers exceptional capability per dollar.
Strengths
- Modern, intuitive interface with AI-powered leasing automation and marketing tools
- Scales from 50 units to 5,000+ with tiered Core, Plus, and Max plans
- Excellent tenant and owner portals with mobile-first experience
- Handles residential, commercial, student housing, and community associations
Limitations
- 50-unit minimum locks out smaller landlords entirely
- Hidden onboarding fees and required annual contract add to total cost
- Reporting and ledger customization trails legacy platforms like Yardi and Rent Manager
When to Choose Avail
First-time DIY landlords with fewer than 10 units who value simplicity and Realtor.com listing syndication
Avail is a solid, beginner-friendly platform with a generous free tier and strong listing reach via the Realtor.com ecosystem. However, the per-unit pricing model makes it progressively less economical as your portfolio grows, and the lack of a mobile app is a notable gap.
Strengths
- Backed by Realtor.com with automatic listing syndication to 20+ rental sites
- Strong free plan with state-specific lease templates, Autopay, and rent collection
- Clean, simple interface designed for first-time DIY landlords
- Tenant screening with TransUnion credit, background, and eviction reports
Limitations
- Per-unit pricing ($9/unit/month) gets expensive as portfolios grow — 10 units is $90/month
- No dedicated mobile app — web-only access frustrates landlords managing on the go
- Inconsistent customer support quality with limited response channels
