Score Comparison
Pricing & Features
Making Your Decision
When to Choose DoorLoop
Tech-forward property managers with mid-to-large portfolios who want the most polished modern interface and AI-powered features
DoorLoop is the premium, design-first option for property management. Its modern interface and AI features justify the higher price for managers who value UX and are willing to pay for it. The per-unit surcharge and feature gating on lower tiers make it the most expensive choice for small landlords.
Strengths
- Highest-rated user interface in the category — #1 on G2 with 4.89/5 from 1,800+ reviews
- AI-powered features including AI Assistant and AI Inspections ahead of competitors on the AI curve
- Handles residential, commercial, student housing, affordable housing, and HOAs in one platform
- Strong integration ecosystem via Zapier and open API with QuickBooks sync
Limitations
- Most expensive option in this tier — $59/mo base plus $3/unit surcharge adds up quickly
- Key features like free eSignatures, free ACH, and API access locked behind Premium plan ($169/mo)
- Youngest platform (launched 2021) with less proven track record despite heavy VC funding
When to Choose Entrata
Large institutional property management companies and REITs managing thousands of multifamily units who need a fully integrated enterprise platform
Entrata is the enterprise heavyweight of property management software, offering the most comprehensive natively-integrated platform on the market. Its lack of pricing transparency and support issues mean it is overkill for anyone outside the large multifamily institutional segment, but for that audience it is often the platform of choice.
Strengths
- Only fully native single-platform solution — websites, payments, CRM, and accounting all built in-house
- Enterprise-grade scalability serving 20,000+ apartment communities nationwide
- Best-in-class tenant and owner portals with deep CRM-like prospect tracking
- Open API and comprehensive integration ecosystem for institutional workflows
Limitations
- No pricing transparency — requires contacting sales for custom enterprise quotes
- Slow customer support is the most commonly cited complaint across reviews
- Platform performance issues — slow page and document loading reported by users
