Entrata Wins
Winner
Entrata logo

Entrata

8.1

Large institutional property management companies and REITs managing thousands of multifamily units who need a fully integrated enterprise platform

VS
Avail logo

Avail

6.8

First-time DIY landlords with fewer than 10 units who value simplicity and Realtor.com listing syndication

Sarah Chen
Sarah Chen

Score Comparison

Criteria
Entrata
Avail
Overall Score
8.1
6.8
Core Features
9.5
7.0
Accounting & Reporting
9.0
5.5
Ease of Use
6.5
8.5
Pricing & Value
4.5
8.0
Tenant & Owner Portals
9.5
7.0
Integrations
9.0
5.5
Scalability
10.0
5.5
Customer Support
6.0
6.0

Pricing & Features

Specification
Entrata
Avail
Starting Price
Custom Pricing
Free / $9/mo
Free Tier
Pricing Model
Subscription
Freemium

Making Your Decision

Entrata logo

When to Choose Entrata

Large institutional property management companies and REITs managing thousands of multifamily units who need a fully integrated enterprise platform

Entrata is the enterprise heavyweight of property management software, offering the most comprehensive natively-integrated platform on the market. Its lack of pricing transparency and support issues mean it is overkill for anyone outside the large multifamily institutional segment, but for that audience it is often the platform of choice.

Strengths

  • Only fully native single-platform solution — websites, payments, CRM, and accounting all built in-house
  • Enterprise-grade scalability serving 20,000+ apartment communities nationwide
  • Best-in-class tenant and owner portals with deep CRM-like prospect tracking
  • Open API and comprehensive integration ecosystem for institutional workflows

Limitations

  • No pricing transparency — requires contacting sales for custom enterprise quotes
  • Slow customer support is the most commonly cited complaint across reviews
  • Platform performance issues — slow page and document loading reported by users
Avail logo

When to Choose Avail

First-time DIY landlords with fewer than 10 units who value simplicity and Realtor.com listing syndication

Avail is a solid, beginner-friendly platform with a generous free tier and strong listing reach via the Realtor.com ecosystem. However, the per-unit pricing model makes it progressively less economical as your portfolio grows, and the lack of a mobile app is a notable gap.

Strengths

  • Backed by Realtor.com with automatic listing syndication to 20+ rental sites
  • Strong free plan with state-specific lease templates, Autopay, and rent collection
  • Clean, simple interface designed for first-time DIY landlords
  • Tenant screening with TransUnion credit, background, and eviction reports

Limitations

  • Per-unit pricing ($9/unit/month) gets expensive as portfolios grow — 10 units is $90/month
  • No dedicated mobile app — web-only access frustrates landlords managing on the go
  • Inconsistent customer support quality with limited response channels

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