AppFolio
Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools
TurboTenant
Budget-conscious landlords with small-to-medium portfolios who want the most comprehensive free plan and strong listing syndication
Score Comparison
Pricing & Features
Making Your Decision
When to Choose AppFolio
Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools
AppFolio is the gold standard for mid-market property managers who want speed, a modern interface, and AI-powered automation. Its 50-unit minimum and annual contracts mean it is not suitable for small landlords, but for growing management companies it delivers exceptional capability per dollar.
Strengths
- Modern, intuitive interface with AI-powered leasing automation and marketing tools
- Scales from 50 units to 5,000+ with tiered Core, Plus, and Max plans
- Excellent tenant and owner portals with mobile-first experience
- Handles residential, commercial, student housing, and community associations
Limitations
- 50-unit minimum locks out smaller landlords entirely
- Hidden onboarding fees and required annual contract add to total cost
- Reporting and ledger customization trails legacy platforms like Yardi and Rent Manager
When to Choose TurboTenant
Budget-conscious landlords with small-to-medium portfolios who want the most comprehensive free plan and strong listing syndication
TurboTenant offers one of the strongest free plans in property management software, covering listings, screening, rent collection, and maintenance at no cost. Its unlimited-property model and flat annual pricing are major differentiators. The main trade-offs are limited support and basic accounting.
Strengths
- Generous free tier covers the full vacancy-to-lease cycle with unlimited properties
- Listing syndication to 28+ partner sites including Apartments.com, Redfin, and Realtor.com
- Integrated tenant screening with costs passed to applicants, not landlords
- Flat annual pricing on paid tiers ($149-$199/year) rather than per-unit fees
Limitations
- Customer support on the free plan is email-only with slow response times
- Accounting features are still maturing compared to dedicated financial tools
- Limited third-party integrations beyond listing syndication
