AppFolio
Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools
Entrata
Large institutional property management companies and REITs managing thousands of multifamily units who need a fully integrated enterprise platform
Score Comparison
Pricing & Features
Making Your Decision
When to Choose AppFolio
Mid-market property management companies (50-5,000+ units) that want a modern interface with strong automation and marketing tools
AppFolio is the gold standard for mid-market property managers who want speed, a modern interface, and AI-powered automation. Its 50-unit minimum and annual contracts mean it is not suitable for small landlords, but for growing management companies it delivers exceptional capability per dollar.
Strengths
- Modern, intuitive interface with AI-powered leasing automation and marketing tools
- Scales from 50 units to 5,000+ with tiered Core, Plus, and Max plans
- Excellent tenant and owner portals with mobile-first experience
- Handles residential, commercial, student housing, and community associations
Limitations
- 50-unit minimum locks out smaller landlords entirely
- Hidden onboarding fees and required annual contract add to total cost
- Reporting and ledger customization trails legacy platforms like Yardi and Rent Manager
When to Choose Entrata
Large institutional property management companies and REITs managing thousands of multifamily units who need a fully integrated enterprise platform
Entrata is the enterprise heavyweight of property management software, offering the most comprehensive natively-integrated platform on the market. Its lack of pricing transparency and support issues mean it is overkill for anyone outside the large multifamily institutional segment, but for that audience it is often the platform of choice.
Strengths
- Only fully native single-platform solution — websites, payments, CRM, and accounting all built in-house
- Enterprise-grade scalability serving 20,000+ apartment communities nationwide
- Best-in-class tenant and owner portals with deep CRM-like prospect tracking
- Open API and comprehensive integration ecosystem for institutional workflows
Limitations
- No pricing transparency — requires contacting sales for custom enterprise quotes
- Slow customer support is the most commonly cited complaint across reviews
- Platform performance issues — slow page and document loading reported by users
