Too Close to Call
Score Comparison
Criteria
Mailchimp
MailerLite
Overall Score
8.6
8.4
Automation
8.2
8.0
Ease of Use
9.2
9.5
Features
8.5
8.0
Deliverability
8.5
8.5
Pricing/Value
8.0
9.2
Pricing & Features
Specification
Mailchimp
MailerLite
Starting Price
Free / $13/mo
Free / $10/mo
Free Tier
Pricing Model
Freemium
Freemium
Making Your Decision
When to Choose Mailchimp
Small businesses and beginners wanting an all-in-one marketing platform
Mailchimp remains the most recognizable name in email marketing with its intuitive interface and comprehensive feature set, though growing businesses may find costs escalate quickly.
Strengths
- Industry-leading drag-and-drop email builder
- Free tier supports up to 500 contacts
- Extensive template library and content studio
- Built-in landing pages and signup forms
Limitations
- Pricing increases significantly as list grows
- Advanced automation limited to higher tiers
- Can feel overwhelming for simple needs
When to Choose MailerLite
Small businesses and startups wanting affordability without sacrificing usability
MailerLite delivers impressive value with its affordable pricing and clean interface, offering an ideal balance of features and simplicity for budget-conscious marketers.
Strengths
- Exceptionally affordable pricing for paid tiers
- Clean, intuitive interface that's easy to learn
- Generous free plan with 1,000 subscribers
- Excellent email and landing page builders
Limitations
- Strict approval process for new accounts
- Fewer integrations than larger competitors
- Advanced features only on higher tiers
