Mailchimp Wins
Winner
VS
Brevo (Sendinblue)
8.3
Growing businesses in Europe or those wanting unlimited contacts at fixed pricing
Score Comparison
Criteria
Mailchimp
Brevo (Sendinblue)
Overall Score
8.6
8.3
Automation
8.2
8.5
Ease of Use
9.2
8.5
Features
8.5
8.5
Deliverability
8.5
8.2
Pricing/Value
8.0
8.8
Pricing & Features
Specification
Mailchimp
Brevo (Sendinblue)
Starting Price
Free / $13/mo
Free / $25/mo
Free Tier
Pricing Model
Freemium
Freemium
Making Your Decision
When to Choose Mailchimp
Small businesses and beginners wanting an all-in-one marketing platform
Mailchimp remains the most recognizable name in email marketing with its intuitive interface and comprehensive feature set, though growing businesses may find costs escalate quickly.
Strengths
- Industry-leading drag-and-drop email builder
- Free tier supports up to 500 contacts
- Extensive template library and content studio
- Built-in landing pages and signup forms
Limitations
- Pricing increases significantly as list grows
- Advanced automation limited to higher tiers
- Can feel overwhelming for simple needs
When to Choose Brevo (Sendinblue)
Growing businesses in Europe or those wanting unlimited contacts at fixed pricing
Brevo offers exceptional value with its unlimited contacts model and all-in-one marketing suite, making it ideal for businesses wanting predictable costs without contact-based pricing.
Strengths
- Unlimited contacts on all plans (pay by email volume)
- Built-in transactional email and SMS capabilities
- CRM, chat, and landing pages included
- Strong automation with visual workflow builder
Limitations
- Free plan limited to 300 emails/day
- Email builder less polished than competitors
- Some features require higher-tier plans
