Mailchimp Wins
Winner
VS
Score Comparison
Criteria
Mailchimp
AWeber
Overall Score
8.6
7.7
Automation
8.2
7.5
Ease of Use
9.2
8.2
Features
8.5
7.5
Deliverability
8.5
8.0
Pricing/Value
8.0
7.5
Pricing & Features
Specification
Mailchimp
AWeber
Starting Price
Free / $13/mo
Free / $12.5/mo
Free Tier
Pricing Model
Freemium
Freemium
Making Your Decision
When to Choose Mailchimp
Small businesses and beginners wanting an all-in-one marketing platform
Mailchimp remains the most recognizable name in email marketing with its intuitive interface and comprehensive feature set, though growing businesses may find costs escalate quickly.
Strengths
- Industry-leading drag-and-drop email builder
- Free tier supports up to 500 contacts
- Extensive template library and content studio
- Built-in landing pages and signup forms
Limitations
- Pricing increases significantly as list grows
- Advanced automation limited to higher tiers
- Can feel overwhelming for simple needs
When to Choose AWeber
Small businesses wanting reliable deliverability and straightforward email campaigns
AWeber offers solid email marketing fundamentals with excellent deliverability and support, though its dated interface and limited automation may not satisfy modern marketers.
Strengths
- Free plan with up to 500 subscribers
- Excellent email deliverability track record
- AI-powered email template designer
- Strong autoresponder capabilities
Limitations
- Interface feels dated compared to modern tools
- Limited advanced automation features
- Fewer integrations than competitors
