Klaviyo Wins
Winner
VS
Score Comparison
Criteria
Klaviyo
MailerLite
Overall Score
8.9
8.4
Automation
9.5
8.0
Ease of Use
8.2
9.5
Features
9.0
8.0
Deliverability
9.0
8.5
Pricing/Value
8.2
9.2
Pricing & Features
Specification
Klaviyo
MailerLite
Starting Price
Free / $20/mo
Free / $10/mo
Free Tier
Pricing Model
Freemium
Freemium
Making Your Decision
When to Choose Klaviyo
E-commerce businesses, especially those on Shopify, seeking data-driven marketing
Klaviyo is the gold standard for e-commerce email marketing, offering unmatched Shopify integration and purchase-behavior automation that drives measurable revenue growth.
Strengths
- Purpose-built for e-commerce with deep Shopify integration
- Powerful segmentation based on purchase behavior
- Pre-built flows for cart abandonment, browse abandonment, etc.
- Excellent SMS marketing integration
Limitations
- Pricing scales steeply with contact count
- Can be complex for non-e-commerce use cases
- Limited landing page functionality
When to Choose MailerLite
Small businesses and startups wanting affordability without sacrificing usability
MailerLite delivers impressive value with its affordable pricing and clean interface, offering an ideal balance of features and simplicity for budget-conscious marketers.
Strengths
- Exceptionally affordable pricing for paid tiers
- Clean, intuitive interface that's easy to learn
- Generous free plan with 1,000 subscribers
- Excellent email and landing page builders
Limitations
- Strict approval process for new accounts
- Fewer integrations than larger competitors
- Advanced features only on higher tiers
