Klaviyo Wins
Score Comparison
Criteria
Klaviyo
Mailchimp
Overall Score
8.9
8.6
Automation
9.5
8.2
Ease of Use
8.2
9.2
Features
9.0
8.5
Deliverability
9.0
8.5
Pricing/Value
8.2
8.0
Pricing & Features
Specification
Klaviyo
Mailchimp
Starting Price
Free / $20/mo
Free / $13/mo
Free Tier
Pricing Model
Freemium
Freemium
Making Your Decision
When to Choose Klaviyo
E-commerce businesses, especially those on Shopify, seeking data-driven marketing
Klaviyo is the gold standard for e-commerce email marketing, offering unmatched Shopify integration and purchase-behavior automation that drives measurable revenue growth.
Strengths
- Purpose-built for e-commerce with deep Shopify integration
- Powerful segmentation based on purchase behavior
- Pre-built flows for cart abandonment, browse abandonment, etc.
- Excellent SMS marketing integration
Limitations
- Pricing scales steeply with contact count
- Can be complex for non-e-commerce use cases
- Limited landing page functionality
When to Choose Mailchimp
Small businesses and beginners wanting an all-in-one marketing platform
Mailchimp remains the most recognizable name in email marketing with its intuitive interface and comprehensive feature set, though growing businesses may find costs escalate quickly.
Strengths
- Industry-leading drag-and-drop email builder
- Free tier supports up to 500 contacts
- Extensive template library and content studio
- Built-in landing pages and signup forms
Limitations
- Pricing increases significantly as list grows
- Advanced automation limited to higher tiers
- Can feel overwhelming for simple needs
