Klaviyo Wins
Score Comparison
Criteria
Klaviyo
GetResponse
Overall Score
8.9
8.3
Automation
9.5
8.5
Ease of Use
8.2
8.2
Features
9.0
8.5
Deliverability
9.0
8.0
Pricing/Value
8.2
8.2
Pricing & Features
Specification
Klaviyo
GetResponse
Starting Price
Free / $20/mo
Free / $15.6/mo
Free Tier
Pricing Model
Freemium
Freemium
Making Your Decision
When to Choose Klaviyo
E-commerce businesses, especially those on Shopify, seeking data-driven marketing
Klaviyo is the gold standard for e-commerce email marketing, offering unmatched Shopify integration and purchase-behavior automation that drives measurable revenue growth.
Strengths
- Purpose-built for e-commerce with deep Shopify integration
- Powerful segmentation based on purchase behavior
- Pre-built flows for cart abandonment, browse abandonment, etc.
- Excellent SMS marketing integration
Limitations
- Pricing scales steeply with contact count
- Can be complex for non-e-commerce use cases
- Limited landing page functionality
When to Choose GetResponse
Marketers who want email, webinars, and funnels in one platform
GetResponse stands out with its built-in webinar hosting and conversion funnels, offering a comprehensive marketing suite for businesses wanting multiple tools in one platform.
Strengths
- Comprehensive all-in-one marketing platform
- Built-in webinar hosting (unique feature)
- Powerful conversion funnel builder
- AI-powered email generator and recommendations
Limitations
- Interface can feel cluttered with features
- Free plan limited to 500 contacts
- Learning curve for advanced features
