Klaviyo Wins
Winner
VS
Brevo (Sendinblue)
8.3
Growing businesses in Europe or those wanting unlimited contacts at fixed pricing
Score Comparison
Criteria
Klaviyo
Brevo (Sendinblue)
Overall Score
8.9
8.3
Automation
9.5
8.5
Ease of Use
8.2
8.5
Features
9.0
8.5
Deliverability
9.0
8.2
Pricing/Value
8.2
8.8
Pricing & Features
Specification
Klaviyo
Brevo (Sendinblue)
Starting Price
Free / $20/mo
Free / $25/mo
Free Tier
Pricing Model
Freemium
Freemium
Making Your Decision
When to Choose Klaviyo
E-commerce businesses, especially those on Shopify, seeking data-driven marketing
Klaviyo is the gold standard for e-commerce email marketing, offering unmatched Shopify integration and purchase-behavior automation that drives measurable revenue growth.
Strengths
- Purpose-built for e-commerce with deep Shopify integration
- Powerful segmentation based on purchase behavior
- Pre-built flows for cart abandonment, browse abandonment, etc.
- Excellent SMS marketing integration
Limitations
- Pricing scales steeply with contact count
- Can be complex for non-e-commerce use cases
- Limited landing page functionality
When to Choose Brevo (Sendinblue)
Growing businesses in Europe or those wanting unlimited contacts at fixed pricing
Brevo offers exceptional value with its unlimited contacts model and all-in-one marketing suite, making it ideal for businesses wanting predictable costs without contact-based pricing.
Strengths
- Unlimited contacts on all plans (pay by email volume)
- Built-in transactional email and SMS capabilities
- CRM, chat, and landing pages included
- Strong automation with visual workflow builder
Limitations
- Free plan limited to 300 emails/day
- Email builder less polished than competitors
- Some features require higher-tier plans
