Score Comparison
Criteria
Klaviyo
AWeber
Overall Score
8.9
7.7
Automation
9.5
7.5
Ease of Use
8.2
8.2
Features
9.0
7.5
Deliverability
9.0
8.0
Pricing/Value
8.2
7.5
Pricing & Features
Specification
Klaviyo
AWeber
Starting Price
Free / $20/mo
Free / $12.5/mo
Free Tier
Pricing Model
Freemium
Freemium
Making Your Decision
When to Choose Klaviyo
E-commerce businesses, especially those on Shopify, seeking data-driven marketing
Klaviyo is the gold standard for e-commerce email marketing, offering unmatched Shopify integration and purchase-behavior automation that drives measurable revenue growth.
Strengths
- Purpose-built for e-commerce with deep Shopify integration
- Powerful segmentation based on purchase behavior
- Pre-built flows for cart abandonment, browse abandonment, etc.
- Excellent SMS marketing integration
Limitations
- Pricing scales steeply with contact count
- Can be complex for non-e-commerce use cases
- Limited landing page functionality
When to Choose AWeber
Small businesses wanting reliable deliverability and straightforward email campaigns
AWeber offers solid email marketing fundamentals with excellent deliverability and support, though its dated interface and limited automation may not satisfy modern marketers.
Strengths
- Free plan with up to 500 subscribers
- Excellent email deliverability track record
- AI-powered email template designer
- Strong autoresponder capabilities
Limitations
- Interface feels dated compared to modern tools
- Limited advanced automation features
- Fewer integrations than competitors
