Kit (formerly ConvertKit) Wins
Winner
Kit (formerly ConvertKit)
8.7
Creators, bloggers, and digital product sellers who prioritize simplicity
VS
Score Comparison
Criteria
Kit (formerly ConvertKit)
MailerLite
Overall Score
8.7
8.4
Automation
9.0
8.0
Ease of Use
9.0
9.5
Features
8.2
8.0
Deliverability
9.0
8.5
Pricing/Value
8.2
9.2
Pricing & Features
Specification
Kit (formerly ConvertKit)
MailerLite
Starting Price
Free
Free / $10/mo
Free Tier
Pricing Model
Freemium
Freemium
Making Your Decision
When to Choose Kit (formerly ConvertKit)
Creators, bloggers, and digital product sellers who prioritize simplicity
ConvertKit excels for creators with its subscriber-focused approach, powerful automations, and excellent deliverability, though those needing heavy design customization should look elsewhere.
Strengths
- Purpose-built for creators and content businesses
- Excellent visual automation builder
- Superior deliverability rates
- Subscriber-centric tagging system
Limitations
- Limited template design options
- Basic reporting compared to competitors
- No built-in CRM functionality
When to Choose MailerLite
Small businesses and startups wanting affordability without sacrificing usability
MailerLite delivers impressive value with its affordable pricing and clean interface, offering an ideal balance of features and simplicity for budget-conscious marketers.
Strengths
- Exceptionally affordable pricing for paid tiers
- Clean, intuitive interface that's easy to learn
- Generous free plan with 1,000 subscribers
- Excellent email and landing page builders
Limitations
- Strict approval process for new accounts
- Fewer integrations than larger competitors
- Advanced features only on higher tiers
