Kit (formerly ConvertKit) Wins
Winner
Kit (formerly ConvertKit)
8.7
Creators, bloggers, and digital product sellers who prioritize simplicity
VS
Score Comparison
Criteria
Kit (formerly ConvertKit)
Constant Contact
Overall Score
8.7
7.8
Automation
9.0
7.2
Ease of Use
9.0
8.8
Features
8.2
7.5
Deliverability
9.0
8.0
Pricing/Value
8.2
7.2
Pricing & Features
Specification
Kit (formerly ConvertKit)
Constant Contact
Starting Price
Free
$12/mo
Free Tier
Pricing Model
Freemium
Subscription
Making Your Decision
When to Choose Kit (formerly ConvertKit)
Creators, bloggers, and digital product sellers who prioritize simplicity
ConvertKit excels for creators with its subscriber-focused approach, powerful automations, and excellent deliverability, though those needing heavy design customization should look elsewhere.
Strengths
- Purpose-built for creators and content businesses
- Excellent visual automation builder
- Superior deliverability rates
- Subscriber-centric tagging system
Limitations
- Limited template design options
- Basic reporting compared to competitors
- No built-in CRM functionality
When to Choose Constant Contact
Small businesses and nonprofits that prioritize ease of use and support
Constant Contact remains a solid choice for beginners with its exceptional support and ease of use, though more sophisticated marketers will find its automation and features limiting.
Strengths
- Extremely beginner-friendly interface
- Excellent customer support with phone option
- Event management and registration features
- Strong template library for various industries
Limitations
- Limited automation capabilities
- Higher pricing for fewer features than competitors
- A/B testing limited to subject lines
