Kit (formerly ConvertKit) Wins
Winner
Kit (formerly ConvertKit)
8.7
Creators, bloggers, and digital product sellers who prioritize simplicity
VS
Brevo (Sendinblue)
8.3
Growing businesses in Europe or those wanting unlimited contacts at fixed pricing
Score Comparison
Criteria
Kit (formerly ConvertKit)
Brevo (Sendinblue)
Overall Score
8.7
8.3
Automation
9.0
8.5
Ease of Use
9.0
8.5
Features
8.2
8.5
Deliverability
9.0
8.2
Pricing/Value
8.2
8.8
Pricing & Features
Specification
Kit (formerly ConvertKit)
Brevo (Sendinblue)
Starting Price
Free
Free / $25/mo
Free Tier
Pricing Model
Freemium
Freemium
Making Your Decision
When to Choose Kit (formerly ConvertKit)
Creators, bloggers, and digital product sellers who prioritize simplicity
ConvertKit excels for creators with its subscriber-focused approach, powerful automations, and excellent deliverability, though those needing heavy design customization should look elsewhere.
Strengths
- Purpose-built for creators and content businesses
- Excellent visual automation builder
- Superior deliverability rates
- Subscriber-centric tagging system
Limitations
- Limited template design options
- Basic reporting compared to competitors
- No built-in CRM functionality
When to Choose Brevo (Sendinblue)
Growing businesses in Europe or those wanting unlimited contacts at fixed pricing
Brevo offers exceptional value with its unlimited contacts model and all-in-one marketing suite, making it ideal for businesses wanting predictable costs without contact-based pricing.
Strengths
- Unlimited contacts on all plans (pay by email volume)
- Built-in transactional email and SMS capabilities
- CRM, chat, and landing pages included
- Strong automation with visual workflow builder
Limitations
- Free plan limited to 300 emails/day
- Email builder less polished than competitors
- Some features require higher-tier plans
