Mailchimp Wins
Score Comparison
Criteria
Mailchimp
Constant Contact
Overall Score
8.6
7.8
Automation
8.2
7.2
Ease of Use
9.2
8.8
Features
8.5
7.5
Deliverability
8.5
8.0
Pricing/Value
8.0
7.2
Pricing & Features
Specification
Mailchimp
Constant Contact
Starting Price
Free / $13/mo
$12/mo
Free Tier
Pricing Model
Freemium
Subscription
Making Your Decision
When to Choose Mailchimp
Small businesses and beginners wanting an all-in-one marketing platform
Mailchimp remains the most recognizable name in email marketing with its intuitive interface and comprehensive feature set, though growing businesses may find costs escalate quickly.
Strengths
- Industry-leading drag-and-drop email builder
- Free tier supports up to 500 contacts
- Extensive template library and content studio
- Built-in landing pages and signup forms
Limitations
- Pricing increases significantly as list grows
- Advanced automation limited to higher tiers
- Can feel overwhelming for simple needs
When to Choose Constant Contact
Small businesses and nonprofits that prioritize ease of use and support
Constant Contact remains a solid choice for beginners with its exceptional support and ease of use, though more sophisticated marketers will find its automation and features limiting.
Strengths
- Extremely beginner-friendly interface
- Excellent customer support with phone option
- Event management and registration features
- Strong template library for various industries
Limitations
- Limited automation capabilities
- Higher pricing for fewer features than competitors
- A/B testing limited to subject lines
