Klaviyo Wins
Winner
VS
Score Comparison
Criteria
Klaviyo
Constant Contact
Overall Score
8.9
7.8
Automation
9.5
7.2
Ease of Use
8.2
8.8
Features
9.0
7.5
Deliverability
9.0
8.0
Pricing/Value
8.2
7.2
Pricing & Features
Specification
Klaviyo
Constant Contact
Starting Price
Free / $20/mo
$12/mo
Free Tier
Pricing Model
Freemium
Subscription
Making Your Decision
When to Choose Klaviyo
E-commerce businesses, especially those on Shopify, seeking data-driven marketing
Klaviyo is the gold standard for e-commerce email marketing, offering unmatched Shopify integration and purchase-behavior automation that drives measurable revenue growth.
Strengths
- Purpose-built for e-commerce with deep Shopify integration
- Powerful segmentation based on purchase behavior
- Pre-built flows for cart abandonment, browse abandonment, etc.
- Excellent SMS marketing integration
Limitations
- Pricing scales steeply with contact count
- Can be complex for non-e-commerce use cases
- Limited landing page functionality
When to Choose Constant Contact
Small businesses and nonprofits that prioritize ease of use and support
Constant Contact remains a solid choice for beginners with its exceptional support and ease of use, though more sophisticated marketers will find its automation and features limiting.
Strengths
- Extremely beginner-friendly interface
- Excellent customer support with phone option
- Event management and registration features
- Strong template library for various industries
Limitations
- Limited automation capabilities
- Higher pricing for fewer features than competitors
- A/B testing limited to subject lines
