ActiveCampaign Wins
Winner
VS
Score Comparison
Criteria
ActiveCampaign
MailerLite
Overall Score
9.1
8.4
Automation
9.8
8.0
Ease of Use
8.0
9.5
Features
9.2
8.0
Deliverability
9.2
8.5
Pricing/Value
8.5
9.2
Pricing & Features
Specification
ActiveCampaign
MailerLite
Starting Price
$29/mo
Free / $10/mo
Free Tier
Pricing Model
Subscription
Freemium
Making Your Decision
When to Choose ActiveCampaign
Growth-focused businesses that need sophisticated automation and CRM integration
ActiveCampaign offers the most powerful automation capabilities available, combining email marketing with CRM functionality, making it ideal for businesses ready to invest in advanced marketing.
Strengths
- Most powerful automation builder in the industry
- Built-in CRM with sales automation
- Machine learning for predictive sending and content
- Advanced segmentation capabilities
Limitations
- Steeper learning curve than simpler tools
- No free tier available
- CRM features require higher-tier plans
When to Choose MailerLite
Small businesses and startups wanting affordability without sacrificing usability
MailerLite delivers impressive value with its affordable pricing and clean interface, offering an ideal balance of features and simplicity for budget-conscious marketers.
Strengths
- Exceptionally affordable pricing for paid tiers
- Clean, intuitive interface that's easy to learn
- Generous free plan with 1,000 subscribers
- Excellent email and landing page builders
Limitations
- Strict approval process for new accounts
- Fewer integrations than larger competitors
- Advanced features only on higher tiers
