ActiveCampaign Wins
Winner
VS
Score Comparison
Criteria
ActiveCampaign
Mailchimp
Overall Score
9.1
8.6
Automation
9.8
8.2
Ease of Use
8.0
9.2
Features
9.2
8.5
Deliverability
9.2
8.5
Pricing/Value
8.5
8.0
Pricing & Features
Specification
ActiveCampaign
Mailchimp
Starting Price
$29/mo
Free / $13/mo
Free Tier
Pricing Model
Subscription
Freemium
Making Your Decision
When to Choose ActiveCampaign
Growth-focused businesses that need sophisticated automation and CRM integration
ActiveCampaign offers the most powerful automation capabilities available, combining email marketing with CRM functionality, making it ideal for businesses ready to invest in advanced marketing.
Strengths
- Most powerful automation builder in the industry
- Built-in CRM with sales automation
- Machine learning for predictive sending and content
- Advanced segmentation capabilities
Limitations
- Steeper learning curve than simpler tools
- No free tier available
- CRM features require higher-tier plans
When to Choose Mailchimp
Small businesses and beginners wanting an all-in-one marketing platform
Mailchimp remains the most recognizable name in email marketing with its intuitive interface and comprehensive feature set, though growing businesses may find costs escalate quickly.
Strengths
- Industry-leading drag-and-drop email builder
- Free tier supports up to 500 contacts
- Extensive template library and content studio
- Built-in landing pages and signup forms
Limitations
- Pricing increases significantly as list grows
- Advanced automation limited to higher tiers
- Can feel overwhelming for simple needs
