ActiveCampaign Wins
Winner
VS
Score Comparison
Criteria
ActiveCampaign
GetResponse
Overall Score
9.1
8.3
Automation
9.8
8.5
Ease of Use
8.0
8.2
Features
9.2
8.5
Deliverability
9.2
8.0
Pricing/Value
8.5
8.2
Pricing & Features
Specification
ActiveCampaign
GetResponse
Starting Price
$29/mo
Free / $15.6/mo
Free Tier
Pricing Model
Subscription
Freemium
Making Your Decision
When to Choose ActiveCampaign
Growth-focused businesses that need sophisticated automation and CRM integration
ActiveCampaign offers the most powerful automation capabilities available, combining email marketing with CRM functionality, making it ideal for businesses ready to invest in advanced marketing.
Strengths
- Most powerful automation builder in the industry
- Built-in CRM with sales automation
- Machine learning for predictive sending and content
- Advanced segmentation capabilities
Limitations
- Steeper learning curve than simpler tools
- No free tier available
- CRM features require higher-tier plans
When to Choose GetResponse
Marketers who want email, webinars, and funnels in one platform
GetResponse stands out with its built-in webinar hosting and conversion funnels, offering a comprehensive marketing suite for businesses wanting multiple tools in one platform.
Strengths
- Comprehensive all-in-one marketing platform
- Built-in webinar hosting (unique feature)
- Powerful conversion funnel builder
- AI-powered email generator and recommendations
Limitations
- Interface can feel cluttered with features
- Free plan limited to 500 contacts
- Learning curve for advanced features
