ActiveCampaign Wins
Winner
VS
Kit (formerly ConvertKit)
8.7
Creators, bloggers, and digital product sellers who prioritize simplicity
Score Comparison
Criteria
ActiveCampaign
Kit (formerly ConvertKit)
Overall Score
9.1
8.7
Automation
9.8
9.0
Ease of Use
8.0
9.0
Features
9.2
8.2
Deliverability
9.2
9.0
Pricing/Value
8.5
8.2
Pricing & Features
Specification
ActiveCampaign
Kit (formerly ConvertKit)
Starting Price
$29/mo
Free
Free Tier
Pricing Model
Subscription
Freemium
Making Your Decision
When to Choose ActiveCampaign
Growth-focused businesses that need sophisticated automation and CRM integration
ActiveCampaign offers the most powerful automation capabilities available, combining email marketing with CRM functionality, making it ideal for businesses ready to invest in advanced marketing.
Strengths
- Most powerful automation builder in the industry
- Built-in CRM with sales automation
- Machine learning for predictive sending and content
- Advanced segmentation capabilities
Limitations
- Steeper learning curve than simpler tools
- No free tier available
- CRM features require higher-tier plans
When to Choose Kit (formerly ConvertKit)
Creators, bloggers, and digital product sellers who prioritize simplicity
ConvertKit excels for creators with its subscriber-focused approach, powerful automations, and excellent deliverability, though those needing heavy design customization should look elsewhere.
Strengths
- Purpose-built for creators and content businesses
- Excellent visual automation builder
- Superior deliverability rates
- Subscriber-centric tagging system
Limitations
- Limited template design options
- Basic reporting compared to competitors
- No built-in CRM functionality
