ActiveCampaign Wins
Winner
VS
Score Comparison
Criteria
ActiveCampaign
Constant Contact
Overall Score
9.1
7.8
Automation
9.8
7.2
Ease of Use
8.0
8.8
Features
9.2
7.5
Deliverability
9.2
8.0
Pricing/Value
8.5
7.2
Pricing & Features
Specification
ActiveCampaign
Constant Contact
Starting Price
$29/mo
$12/mo
Pricing Model
Subscription
Subscription
Making Your Decision
When to Choose ActiveCampaign
Growth-focused businesses that need sophisticated automation and CRM integration
ActiveCampaign offers the most powerful automation capabilities available, combining email marketing with CRM functionality, making it ideal for businesses ready to invest in advanced marketing.
Strengths
- Most powerful automation builder in the industry
- Built-in CRM with sales automation
- Machine learning for predictive sending and content
- Advanced segmentation capabilities
Limitations
- Steeper learning curve than simpler tools
- No free tier available
- CRM features require higher-tier plans
When to Choose Constant Contact
Small businesses and nonprofits that prioritize ease of use and support
Constant Contact remains a solid choice for beginners with its exceptional support and ease of use, though more sophisticated marketers will find its automation and features limiting.
Strengths
- Extremely beginner-friendly interface
- Excellent customer support with phone option
- Event management and registration features
- Strong template library for various industries
Limitations
- Limited automation capabilities
- Higher pricing for fewer features than competitors
- A/B testing limited to subject lines
