ActiveCampaign Wins
Winner
VS
Brevo (Sendinblue)
8.3
Growing businesses in Europe or those wanting unlimited contacts at fixed pricing
Score Comparison
Criteria
ActiveCampaign
Brevo (Sendinblue)
Overall Score
9.1
8.3
Automation
9.8
8.5
Ease of Use
8.0
8.5
Features
9.2
8.5
Deliverability
9.2
8.2
Pricing/Value
8.5
8.8
Pricing & Features
Specification
ActiveCampaign
Brevo (Sendinblue)
Starting Price
$29/mo
Free / $25/mo
Free Tier
Pricing Model
Subscription
Freemium
Making Your Decision
When to Choose ActiveCampaign
Growth-focused businesses that need sophisticated automation and CRM integration
ActiveCampaign offers the most powerful automation capabilities available, combining email marketing with CRM functionality, making it ideal for businesses ready to invest in advanced marketing.
Strengths
- Most powerful automation builder in the industry
- Built-in CRM with sales automation
- Machine learning for predictive sending and content
- Advanced segmentation capabilities
Limitations
- Steeper learning curve than simpler tools
- No free tier available
- CRM features require higher-tier plans
When to Choose Brevo (Sendinblue)
Growing businesses in Europe or those wanting unlimited contacts at fixed pricing
Brevo offers exceptional value with its unlimited contacts model and all-in-one marketing suite, making it ideal for businesses wanting predictable costs without contact-based pricing.
Strengths
- Unlimited contacts on all plans (pay by email volume)
- Built-in transactional email and SMS capabilities
- CRM, chat, and landing pages included
- Strong automation with visual workflow builder
Limitations
- Free plan limited to 300 emails/day
- Email builder less polished than competitors
- Some features require higher-tier plans
