ActiveCampaign Wins
Winner
VS
Score Comparison
Criteria
ActiveCampaign
AWeber
Overall Score
9.1
7.7
Automation
9.8
7.5
Ease of Use
8.0
8.2
Features
9.2
7.5
Deliverability
9.2
8.0
Pricing/Value
8.5
7.5
Pricing & Features
Specification
ActiveCampaign
AWeber
Starting Price
$29/mo
Free / $12.5/mo
Free Tier
Pricing Model
Subscription
Freemium
Making Your Decision
When to Choose ActiveCampaign
Growth-focused businesses that need sophisticated automation and CRM integration
ActiveCampaign offers the most powerful automation capabilities available, combining email marketing with CRM functionality, making it ideal for businesses ready to invest in advanced marketing.
Strengths
- Most powerful automation builder in the industry
- Built-in CRM with sales automation
- Machine learning for predictive sending and content
- Advanced segmentation capabilities
Limitations
- Steeper learning curve than simpler tools
- No free tier available
- CRM features require higher-tier plans
When to Choose AWeber
Small businesses wanting reliable deliverability and straightforward email campaigns
AWeber offers solid email marketing fundamentals with excellent deliverability and support, though its dated interface and limited automation may not satisfy modern marketers.
Strengths
- Free plan with up to 500 subscribers
- Excellent email deliverability track record
- AI-powered email template designer
- Strong autoresponder capabilities
Limitations
- Interface feels dated compared to modern tools
- Limited advanced automation features
- Fewer integrations than competitors
