Overview

SURI 2.0 represents a new generation of electric toothbrush brands that challenge the Oral-B/Philips duopoly not with more features, but with better fundamentals. The London-based company focused on three things legacy brands neglect: exceptional battery life, sustainable materials, and premium build quality that justifies a premium price.

Tech Advisor named it "Best New Electric Toothbrush 2025-26" for good reason—it delivers a genuinely different value proposition.

Features Deep-Dive

40+ Day Battery Life

The SURI 2.0's standout specification is its industry-leading battery life. A single charge lasts over 40 days with twice-daily use—roughly 3x longer than Oral-B models and 2x longer than most Sonicares. For travelers, this transforms electric toothbrush usability: you can take a two-week trip without packing a charger and return home with battery to spare.

UV-C Sterilization Case

The included travel case contains UV-C LED lights that kill 99.9% of bacteria on brush heads in 3 minutes. This addresses a hygiene concern most users don't think about: brush heads accumulate bacteria between uses, and simply rinsing doesn't eliminate them. The case charges via USB-C and doubles as a travel container.

Sustainable Materials

SURI brush heads use plant-based bristles and a recyclable design—you return used heads to SURI for proper recycling. The aluminum handle is designed for longevity rather than planned obsolescence. For environmentally conscious users, this addresses the guilt of discarding plastic brush heads quarterly.

Whisper-Quiet Operation

At 50dB, the SURI 2.0 operates significantly quieter than most competitors (typically 60-70dB). The difference is noticeable: you can brush while a partner sleeps, or during early morning calls without muting yourself. The sonic motor achieves this through refined engineering rather than compromising cleaning power.

Pricing Analysis

At $150, SURI positions itself between mid-range Sonicares and flagship models. The price includes the brush, UV-C sterilization case, and one brush head. The premium reflects the battery technology, aluminum construction, and sustainable materials rather than smart features.

Replacement heads cost approximately $8-10 each through SURI's subscription or individual purchases. The company offers discounts for returning used heads for recycling, partially offsetting ongoing costs.

Who Is This For?

SURI 2.0 works best for:

• Frequent travelers who want an electric toothbrush without travel charging logistics
• Environmentally conscious users who want to minimize plastic waste from brush head replacements
• Light sleepers (and their partners) who need quiet early-morning brushing
• Premium minimalists who prefer excellent execution of core features over feature proliferation
• Hygiene-focused users who value the UV-C sterilization functionality

Who Should NOT Use This

SURI 2.0 might not be the right choice if:

• You want app connectivity: SURI has no smart features, tracking, or app
• Multiple cleaning modes matter: Only two modes (Clean and Sensitive) versus 5-7 on competitors
• Brand recognition matters: SURI lacks the dental establishment credibility of Oral-B and Philips
• Budget is constrained: Excellent budget options exist for $20-50

Bottom Line

SURI 2.0 proves that innovation in electric toothbrushes doesn't require adding features—it can mean perfecting fundamentals. The 40+ day battery life and UV-C sterilization case solve real problems that legacy brands ignore. For travelers and sustainability-minded users, it's the clear choice. Those who want extensive modes or app connectivity should look elsewhere.

FAQ

How does the cleaning effectiveness compare to Sonicare?

SURI uses sonic technology similar to Philips Sonicare, with brush movements in the same range (approximately 30,000-40,000 per minute). Clinical effectiveness for daily plaque removal is comparable. SURI lacks the SenseIQ adaptive technology of premium Sonicares but matches core cleaning performance.

Is the UV-C sterilization actually effective?

Independent testing confirms UV-C LED lights at the wavelength SURI uses (around 275nm) kill common oral bacteria including Streptococcus mutans. The 3-minute cycle is sufficient for surface sterilization. While not a substitute for regular head replacement, it meaningfully reduces bacterial buildup between uses.

Can I buy SURI in stores?

SURI primarily sells direct-to-consumer through their website. Limited retail availability exists in select UK and European stores. US customers typically order from trysuri.com with international shipping.

How does the subscription work?

SURI offers an optional subscription delivering replacement brush heads every 3 months. Prices are similar to one-time purchases but include prepaid return envelopes for recycling used heads. You can skip or cancel anytime—there's no commitment beyond each shipment.