HubSpot CRM Wins
Winner
VS
Score Comparison
Criteria
HubSpot CRM
Copper
Overall Score
8.8
7.4
Ease of Use
9.2
8.5
Features
8.8
6.8
Integrations
9.0
7.0
Pricing/Value
8.5
7.0
Support
8.5
7.5
Pricing & Features
Specification
HubSpot CRM
Copper
Starting Price
Free / $20/mo
$29/mo
Free Tier
Pricing Model
Freemium
Subscription
Making Your Decision
When to Choose HubSpot CRM
Small to mid-sized businesses wanting an all-in-one platform with a powerful free CRM
HubSpot CRM offers the best free CRM on the market with a seamless upgrade path, making it ideal for growing businesses that want to start free and scale without switching platforms.
Strengths
- Generous free tier with unlimited users and contacts
- Intuitive interface with minimal learning curve
- Excellent marketing, sales, and service hub integration
- Extensive marketplace with 1,500+ integrations
Limitations
- Paid tiers can become expensive as you scale
- Some advanced features require multiple hub subscriptions
- Contact-based pricing can add up quickly for large databases
When to Choose Copper
Google Workspace users wanting a CRM that lives entirely within their Google ecosystem
Copper is the definitive CRM for Google Workspace devotees, offering seamless Gmail integration and automatic data capture that makes adoption nearly effortless for teams already living in Google.
Strengths
- Native Google Workspace integration feels seamless
- Automatic data capture from Gmail reduces manual entry
- Familiar Google-like interface minimizes training
- Chrome extension keeps CRM accessible in browser
Limitations
- Only makes sense if heavily using Google Workspace
- Feature set more limited than competitors at similar price
- Reporting and analytics relatively basic
