Copper Wins
Winner
VS
Score Comparison
Criteria
Copper
Insightly
Overall Score
7.4
7.2
Ease of Use
8.5
7.5
Features
6.8
7.2
Integrations
7.0
7.0
Pricing/Value
7.0
7.0
Support
7.5
7.0
Pricing & Features
Specification
Copper
Insightly
Starting Price
$29/mo
Free / $29/mo
Free Tier
Pricing Model
Subscription
Freemium
Making Your Decision
When to Choose Copper
Google Workspace users wanting a CRM that lives entirely within their Google ecosystem
Copper is the definitive CRM for Google Workspace devotees, offering seamless Gmail integration and automatic data capture that makes adoption nearly effortless for teams already living in Google.
Strengths
- Native Google Workspace integration feels seamless
- Automatic data capture from Gmail reduces manual entry
- Familiar Google-like interface minimizes training
- Chrome extension keeps CRM accessible in browser
Limitations
- Only makes sense if heavily using Google Workspace
- Feature set more limited than competitors at similar price
- Reporting and analytics relatively basic
When to Choose Insightly
Professional services firms needing CRM integrated with project delivery
Insightly bridges the gap between CRM and project management, making it valuable for service businesses that need to manage both sales relationships and project delivery in one platform.
Strengths
- Unique project management integration within CRM
- Good for businesses with post-sale delivery workflows
- Relationship linking shows connections between contacts
- Decent automation on higher tiers
Limitations
- Interface feels less modern than competitors
- Free tier extremely limited (2 users)
- Jump to paid tiers is significant
